ABOUT US

THE 99 IDENTITY

99 was created by friends with a shared passion for clothes, culture and the freedom to express individuality. From the beginning our perspective has been shaped by subcultures, music and art movements that challenge conventions.

Our vision is to make fashion a creative playground where individuality sets the direction. Fashion should not be dictated by trends but shaped by the people who wear it. Hence our hashtag #99ME.

We create clothing with character, defined by subtle details and thoughtful designs. Every piece is made to feel effortless yet carefully considered, designed to be lived in, not just worn. We strive to work with textiles and materials that bring lasting value to our craft.

Sustainability is a central part of our mission. For every order placed we plant mangrove trees to help heal the balance of nature and restore habitats. We offer climate compensated international shipping and produce 1–2 collections a year, because we want clothing to be worn, not endlessly replaced. As we fundamentally believe that quality textiles and materials are vital for the creative vision.

 

MAKE IT YOURS 

 

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Company name: 1999 THE STUDIO                               

VAT ID: 38605844 DK 

 

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